Conserveira de Lisboa Identity
Type Identity 2010 Conserveira de Lisboa
Conserveira de Lisboa is one of the oldest fish canneries in Portugal and a commercial landmark of Lisbon. On the occasion of its 80th anniversary we were asked to rebrand their entire product line and redesign their packaging. By researching their graphic history and reusing some elements of their past visual identity we redesigned their packaging system to be more functional while preserving the distinct qualities that make the brand recognizable and cherished by its clients.